竞价排名对网站SEO有什么影响

By 公司动态

  竞价排名营销是一种通过竞价购买搜索引擎中关键词或关键短语的广告方式。竞价排名营销分为两种类型。
 
  第一种,直接为真正的搜索引擎结果的排名付费,也就是说付的钱越多,网页所获得的排名名也就越高。
 
  第二种则更类似于普通的广告。这种竞价排名营销方式通过购买关键词或关键短语,当有用户搜索这些关键调时就会显示相关的文本广告。
 
  关于竞价排名营销和自然关键词营销的选择存在很大的争议。意见相左的两派人经常为这两类营销方式各自的优缺点大打口水仗。
 
  第一种观点是竞价排名会破坏自然关键词排名。持这种观点的人认为,付费购买排名的行为肯定会降低自然关键词的排名,所以对竞价排名持反对态度。
 
  另一种观点则认为竞价排名对SEO没有影响。这似乎有点难以理解,因为一般会认为付费购买搜索结果中的排名自然就会降低没有付费的网站的排名(这是支持第一种观点的)。但持第二种观点的人认为,即使不使用竟价排名,光是依靠自然关键词也能在搜索结果中获得一样的排名,只是需要更长的时间。
 
  不过,在大多数人看来,同时使用竞价排名和自然关键词才是最佳方案。这样做的好处是显而易见的。大量的研究表明,在使用竞价排名的同时也对自然关键词进行优化,对宣传的效率大有益的。例如,如果出价购买的关键词排名在搜索结果的第二或第三,而且自然关键词的排名也不低,那么同时使用它们的转化率比单独使用两者中的任何一种都要好。
 
  有一点要注意,几乎所有的搜索引擎对竞价排名和自然SEO都是区别对待的。竞价排名对自然排名不会有任何影响。只有网站标签正确、关键词使用合理、内容丰富实用才能有助于自然排名。竞价排名只是一种搜索营销策略。
 
  在开始使用竞价排名服务之前,还需要考虑一些基本问题。很重要的一点就是,虽然您为关键词的位置和广告空间支付了费用,但是这并不意味着对于您选择的所有关键词和关键短语,都将得到最佳结果。在使用竞价排名时,要反复地测试各个关键词。从少量的关键词开始,看看这些关键词能带来多少流量,还要看这些流量中能有多少能成为付费的用户。

By 公司动态

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